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Top 3 Google Linking Strategies of 2008
Home :: Business :: Ecommerce
By: Michael Small Email Article
Word Count: 1152 Digg it | Del.icio.us it | Google it | StumbleUpon it

  

1.) Manual submission only

2.) Verify that your site is not already listed

3.) Provide proof of submission (usually screen captures)

Just search Google for "directory submission service" and you'll get plenty of options. I've used http://www.seonext.com/directory-submission.html in the past with good success. They offer a "slow submission" service that makes your link building appear more natural to Google and other top search engines.

And finally, there is no better way to get quality links than from a traditional reciprocal link campaign. This can be a time consuming step without automated software, but is very important.

Here are ten steps to a successful reciprocal linking campaign:

1.) List the keywords you want to be found for.

2.) Write a standardized form letter you can easily customize for each site (customization tips at the end.)

3.) Run a search on Google for each keyword and jot down the URL for each match returned (not just the homepage but the URL for the actual page you want the link from, which is the one that came up in the search.)

4.) Remove all direct competitors from the list.

5.) Go back through your list and find the contact info for each site. Record this information.

6.) Create a link to each page you want to get a link from. This should be from the most appropriate page on your site, not the homepage. Do not exceed 10 outbound links per page at most. The fewer, the better.

7.) Send the customized email with the considerations outlined below.

8.) Verify their backlinks.

9.) Remove any outbound links that do not reciprocate within a month or so.

10.) Check your inbound links every couple of weeks. Make sure you are still getting the links you earned and that the people linking to you have not moved you to a less desirable page.

Reciprocal Link Email Tips:

A.) Address the email to a person by name if possible.

B.) Start with a complimentary statement about what you like on their site.

C.) Introduce yourself and your site.

D.) Lead into why you feel your site is a good, non competing match (list benefits for them and their visitors.)

E.) Mention that you have already linked to their site and hope they feel a reciprocal link will be beneficial. Provide the URL to the page you linked from.

F.) Explain why you linked from the page you did and the anchor text you used to show you understand link strategy.

G.) Request that if they link back they use one of your anchor text suggestions along with the exact URL you want them to link to.

H.) Offer to change the link anchor text of their URL if they wish.

I.) Thank them genuinely for the time and sign with your first name to make it more personal and natural.

You can do all of this manually or invest in a good piece of software to do the difficult and time consuming work for you. Many SEO professionals (myself included) use SEO Elite (http://www.SEOeliteWeb.com) because it finds the best link partners, automatically gets their contact info and even manages entire campaigns. It's also an advanced link verification system and search engine rank checker so it covers all of my SEO needs nicely ($167.)

So whether you do the work by hand or invest in a time saving "instant gratification" SEO tool, the information in this article can help you to the top of Google in record time. Good luck!

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Mike Small began his SEO career in 1998 and has since worked with clients from start ups to major marketing firms and the Fortune 500. The author of five SEO books, Mike is also the founder of popular SEO blog http://www.SEOpartner.com .

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