In Mike Dillard's book, "Magnetic Sponsoring", he shows you, the network marketer, how to become a magnetic sponsor. By applying marketing techniques that will allow you to attract customers and business builders into your network marketing downline.

Although the "Magnetic Sponsoring" book is short on pages, it gets its point across very well. However, it doesn't show network marketers how to market their business step by step. It's is a basic guide, that'll show you how to become a magnetic sponsor.

The "Magnetic Sponsoring" book reminds me of a scene in the 2003 movie, "Lord of the Rings: Return of the Kings". There was a conversation between Sam and Frodo. The conversation went like this:

"Frodo: No, Sam. I can't recall the taste of food... nor the sound of water... nor the touch of grass. I'm... naked in the dark, with nothing, no veil... between me... and the wheel of fire! I can see him... with my waking eyes!

Sam: Then let us be rid of it... once and for all! Come on, Mr. Frodo. I can't carry it for you... but I can carry you!"

Sam kept mentioning how he could carry Frodo, but couldn't carry the ring. This is much like the Magnetic Sponsoring book. Mike Dillard can provide you with the information and help you with the growth of your business, but he's not going to grow it for you.

There's also another quote from the movie where Sam doesn't want Frodo to leave him or lead him where he can't follow. The quote is:

"Sam: Oh no! Frodo... Mr. Frodo, wake up... Don't leave me here alone. Don't go where I can't follow... Wake up."

This reminds me of an outcry for help that your downline needs. Mike Dillard does a good job of providing you information that shows you how to be a leader. It shows you how to lead your downline, so that you won't leave them behind. Or go where they can't follow. So, "wake up", as Sam tells Frodo.

Mike does a great job of showing you the differences in leaders, and how to become the alpha leader. Which is very important for attracting people into your business.

In the book, the information is generic. It has to be that way so that everyone can see how to apply it to their particular industry. If he focused more on health and wellness, people who market travel would be left out. So, he designed the information with the intent to help all network marketers, MLMers, internet marketing entrepreneurs, or whatever you want to call yourself. He made sure that you could become a true magnetic sponsor.

Mike Dillard, who waited tables in a restaurant in order to pursue a career in network marketing, discovered the proper use of positioning, the art of self-selling through education, which helped him in adding well over 500 people into his networking business within months. And averaged over $500,000 per year in volume sales.

Today, he spends much of his time educating network marketers on how to grow their network marketing business using techniques that allows them to attract people without having to cold call. By applying his techniques, you'll be able to turn yourself into a magnetic sponsorer.

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