That way, we're taking the risk, not our clients. It will be up to us then, and not some nebulous regulating body, to decide what's realistic and achievable. And as each client is different, it's up to all the individuals involved in the coaching programme to agree an appropriate set of fair and realistic measures.

If you're worried that you're going to attract a load of freeloaders who will simply use your coaching and refuse to pay, rest assured that in all the time (nearly 10 years) I've been offering guarantees on my coaching in this way - to both corporate and personal clients - I've never once been asked to refund my fees.

However, while absolutely encouraging clients to fulfill their full potential, I am pretty realistic too. If I don't believe that I can help a client achieve his or her aims, then I don't take them on! (And of course, even without a guarantee, I would never take on a client that I didn't sincerely believe that I could help anyway.)

If it became common practice for all coaches to offer a guarantee, you can bet your bottom dollar that any coaching "con artists" out there soon wouldn't be seen for dust.

And finally, perhaps we should also take into consideration that it's not just your clients' money that you're taking - but also his or her time. As time is the one commodity that can never be replaced, maybe we should really "up the ante" and offer a "double your money back" guarantee!

Are there any coaches out there daring enough to join me in this "brave new world"?

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