Bang! Bang! Bang! The hammer comes down again and again, nailing those wooden planks in place. Finally, it's done: you're trapped. No windows, and the only door nailed shut.

Those business gurus told you to pick a niche, and so you did. And now you're stuck there, for the rest of your days. G'bye creativity. G'bye freedom. G'bye.

Does a niche really give your creativity a death sentence? Well, sure, a -niche- can kill your creativity. But, you might've mis-heard. 'Cause it's not a niche you're wanting, it's a problem.

A niche is a "specialized but profitable corner of the market." For instance, providing valves for industrial manufacturing is a niche. A niche is also an ecological term: "A position or role taken by a kind of organism within its community."

The thing about a business niche is that the ecology of the market can change, and your niche can go away. Not to mention feeling stuck just pumping out those valves (so to speak.)

The difference between a niche and a problem. A niche is aimed at something that exists, a physical manifestation of the market. A problem is something that continues to exist, even when the market changes.

For instance, if you are in the bookkeeping business, you can feel stuck and bored. And, beyond that, if some fancy-dancy computer program comes out that makes it easy to keep one's books, you suddenly lose business.

However, if you are in the business of solving a problem: "Helping small businesses have a healthy relationship with their cashflow" suddenly, all kinds of creativity comes in. You've gone beyond data entry, to working in a creative capacity, and you can start teaching, consulting and doing all kinds of things.

You could even, if you were of the mind, bring in the healing arts, to help support business owners around their emotional issues with money. Plus the bookkeeping.

Now you are no longer in a niche, you are no longer hemmed by a lack of creativity. Suddenly your horizons are much further off.

Pretty cool, eh?

The problem is only a doorway. Notice how slyly our bookkeeper friend went from data entry, to healing arts? If you do the same thing, you don't need to limit yourself to any particular issue. Except at the doorway.

The doorway your clients walk through will be the problem you identify. Once they are in the door, who knows what you'll be working on? If our bookkeeper friend likes to support people with family issues, I'm going to guarantee (after having taught 20+ iterations of our Heart of Money course) that those family issues will be available to be worked on.

Are you getting the difference? Please don't feel you need to be stuck in just doing one thing for the rest of your natural born days. Your clients, your business, and your heart need your creativity in order to thrive.

You don't have to have a niche, however you must have a problem to focus on, so that people know how and if they should enter your business.

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