Who let the dogs out? Now you're free. You can let your creativity, impulses, and guidance take you anywhere you're led. You can learn Reiki, how to play the fiddle, plus managerial AND financial accounting. You can learn whatever you need to learn in order to be of service to your clients.

If your clients need it, you can bring it in, without worrying about breaking your niche. Just don't abandon that doorway. Because without a clear problem, your business becomes invisible. And then you might as well nail up some boards.

So... how can you tell you've got a good problem? Let's take a look at some pointers, eh?

Keys to Freedom from Niche Tyranny.

• A good problem is an area you're interested in.

I happen to like small business, and small business owners. I stay engaged, interested, curious and learning. It keeps my creativity alive simply because I enjoy it.

Do you enjoy/curious about/impassioned by...?

- chronic illness? - physical ability? - parenting? - love relationships?

Where do you have enough interest, that you naturally bring your curiosity and desire to learn?

• Can you name four to six ways to approach the problem?

If there are many different ways to get at the problem, then you know you aren't marrying a single modality, and aren't getting stuck in a niche.

For instance, with parenting, I can think of five modalities off the top of my head that can help:

- psychological counseling - nonviolent communication training - spiritual healing (Sufi, Reiki, or otherwise) - Systemic constellation from Bert Hellinger - The Work of Byron Katie

When you can begin to see many different ways of approaching the issue, then you're free to extend that list as far as you like, engaging your creativity as much as you care to.

• Don't be tempted to widen the doorway (too much.)

Heart of Business would get mighty sloppy-looking indeed, if we started marketing ourselves to deal with relationship problems, physical healing, family issues, etc, etc. We don't stray away from our doorway. When you walk in our doorway, you can be clear what you will find: business help, from the heart.

The creativity and expansion is inside the business, where you stretch out the breadth of what you offer and can work with, without widening the doorway.

The only reason a business exists is to help people solve some problem. Don't think you have to stay inside the narrow confines of a niche. Let your creativity and heart help you choose a problem to solve, and then let your creativity go hog-wild.

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