Before SEO marketing strategies fetch your site heavy traffic, get your site a bit accustomed to it with banner advertisement. Banner advertisements have shown potential click through rates (CTR) to work as magnets for pulling audience to websites. By embedding simple piece of HTML code, these ads are potent enough to drive traffic up to 5 to 20 percent CTR. Banners can be of various shapes, sizes and placed in different places. Advertisers evaluate nature and placement of banners ads to create the greatest possible impacts through them.

A banner advertisement is donned with alluring combination of graphics and texts. Usual size of these ads is 486x60, nonetheless, these vary extremely. Sizes do matter from the place they are viewed from, isn’t it? So do sizes of banners when they are placed at header, footer, sidebars in a website. For headers, banners of 700x100, 720x100, 640x88 are most effective while for sidebars the best would be when they are measured 100x700, 250x250, 100x100 or 80x468 etc. Now banners used in footers can be a bit larger as to leave large impressions on your viewers’ mind, therefore, go ahead and sport your banners accordingly.

Another interesting fact is pattern of banner advertisement. Yes, you can deploy a GIF patterned or a flash banner if you wish to add a little bit of life to your banner ads. Play your cards as per the visual effects you have planned to exude through banners. Banners created in GIF formats contain smaller file size as compared to flash ads. Since your main agenda is the ads to be viewed and clicked more, therefore, faster it gets loaded and viewed, more clicks it receives. So, while illustrating a banner, stick to the importance of a fast loadable banner to achieve optimum visibility, thereby, greater search engine optimization results.

You may select either a free exchange banner advertisement or a paid one. Free exchange banners depend on various factors as other sites consider how your banner may bring those profits as they are paying for bandwidth your ad requires. So, there are some limitations in free exchange banners. Choose paid banner ads instead to post those on a site that draws immense traffic and can give your ads inviting placements on them. Select sites with lesser ads posted on them to turn your banner become more prominent and pushy.