I'm sure many of you people out there interested in SEO have read lots of SEO oriented articles and tips, but don't you think that many of them are quite evasive ? That's exactly what this article is trying to avoid. We're offering you the top 15 precise on-page factors you need to take in consideration when you're optimizing your page.

The goal of this article is to give you some concrete guidelines that you need to follow when you're optimizing your page. Some of the factors that I'll present have a greater impact on the search engines and others have quite a bit of controversy around them. I'll mention this supplementary information on each factor and I hope to make it clear to everybody.
Here are the factors :

1. The title tag
It is generally accepted that the title tag had, has and surely will have a great amount of importance in the eyes of a search engine. So be sure to make it descriptive for your site, unique for each of your page and also readable.

2. Keywords used in your document
Again, a factor with very little controversy around it and that is considered to have a big significance for your SEO. In short, if you want to rank well for a specific key word, you need to create good and quality contest related to that key word.

3. Internal linking structure
Be very careful on how you link to your internal pages. Choose descriptive anchor text and make sure every page is available within 3 clicks from your home page. Also, an internal page linked from your most important pages will probably rank pretty good, while a page buried deep inside your site will have a hard time getting crawled and indexed.

4. Unique content
Having content that has been copied from another older and more significant website will get you nowhere. You will get banned and it will probably take a long time until Google decides to take another go at your website.

5. Outgoing links
Choosing to link to the right websites may actually prove helpful. It is best to link to websites related to your content, but careful about overdoing it, or you might lose a considerable amount of visitors.

6. Website age
Your website age seems to play a smaller role in Yahoo and MSN algorithms, as new but content rich website seem to be able to rank well soon after they have been indexed. With Google, it's an entirely different story, as it seems to prefer older domains, even though their content is not as good as new websites.

7. The meta description tag
Alot less valued than in the past, because of the spamming it got, the description tag is still a tag to use because it has a bit of influence on the search engines, and even more, it may entice the people who search for your key words to click on your website.

8. Key words in your URL
Using your targeted keywords in your URL can tell the search engines that your website is more significant, and place it on a higher position. Use hyphens ( - ) to separate your keywords, or simply join them ( example : key1key2.com ). Don't use _ , because it is treated as a different keyword.

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