Ok, now for PPC click campaigns. These are pay-per-click campaigns that work exactly as the name implies. You pay when someone clicks on your website. They also have their good points and their drawbacks. They are wonderful for testing aspects of your web site, because in some campaigns you can have every other visitor go to a different version of your site, and track the conversion rate of different qualities of your page. They are good at simply bringing targeted visitors to your site. The drawbacks, however, are many, and I am not going to cover them here.

As you can see here, there are many different methods for generating traffic, and in some sense they can probably all fit into your strategy for generating sales. It is important, though, that you tailor each sales page or sales letter or squeeze page to the type of advertising you are running. You can have a great source of traffic but if you are ineffective at capturing either email information or the sale, you will not be productive. And each form of traffic requires a little different approach.

Another point here. Since there are so many different ways to generate traffic, which should you try, and should you try all of them? I suggest you choose a couple or three that you might feel comfortable with, or at least understand how they work. Also, do not try to use 25 different types of traffic the first month or two into this project. It is far better to choose two or three and focus on getting good at selling to that customer. It is so easy to get caught up in trying something new every single week, and never really making any money. Stick with a few, and master them.

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