With an online market business, such as affiliate marketing, a lack of traffic is detrimental as it directly results in a lack of sales. This is the main reason so many affiliates and webmasters drop big money to get the best search engine rankings. After promoting a product or service on your website, you need to have more visitors who can be potential customers to your products and services. For success in an online marketing business, this is a common rule. Some things you will get right, some you will get wrong, but get started and you can still succeed.

In affiliate marketing "the key to success" is to obtain enough highly targeted traffic, as anyone would agree. This tactic has been very effective for those promoting and selling products or services via a website. One of the greatest and safest marketing strategies that affiliate marketers can pursue is that of paying for performance. By using this strategy you will only be employing your investments to gain results on additional sales and incomes.

Let's examine it closer. When you pay for performance, for every sale you make, you give a percentage to the sales person. This strategy ensures that you will turn a profit, because you will already have that commission price figured into the cost of what you will spend every time a sale is made. Additionally, you won’t waste money on marketing because every penny spent will either generate a sale or come from a sale.

One of the most efficient ways of obtaining sales in affiliate marketing business is by luring targeted traffic to your web site, and converting them to sales by using "Pay-Per-Click" Search Engines (PPCSEs).

One pay-per-click search engine claiming to be the best in class is OVERTURE. This is the leading Pay-for-performance search site on the Internet. And what is more appealing about OVERTURE? Advertising in OVERTURE Premium Listings will ensure that your site appears in the leading U.S. search engines including Yahoo, Netscape, MSN, AltaVista, and InfoSpance among others. Plus, you can get the benefit of reaching more than 80% of active Internet users.

Because they pay for performance, PPCSEs like OVERTURE bring impressive sales as they attract the right customer to your niche market. And this means you will receive site visitors who are specifically searching for the very thing you are offering or selling. The key to OVERTURE'S ability to drive targeted traffic to your website, is through proposing or bidding on keywords which are directly related to the products or services that you are offering. The strategy works as this: the more exact the keyword, the better your results will be, and your cost for new sales will go down.

OVERTURE creates targeted traffic by steering you away from the general keywords that are very common (and usually highly expensive), and by spreading a wide net of focused keywords that are further targeted, (and not so expensive) with a high conversion rate. Using Overture to attract targeted traffic is a definite "Win-Win" Situation.

OVERTURE's strategy is aimed at getting your visitors to respond to your ads, and what is more important than getting them to respond? The opportunity bestowed upon you to develop lifetime customers who will patronize your product, and buy again and again. One-time sales aren't the key to creating a highly-profitable online business. For true success, you need repeat customers. You can only build a sustainable online business by using PPCSEs like OVERTURE which will get the visitors to your website to respond to your marketing ads. After this happens, you can consistently market and sell your products to your visitors.

Another great feature about OVERTURE is that they provide a "Back-Up Response" to help prompt the customers that "almost" bought on their first visit. In order to successfully realize this, advertise to them repeatedly until you become a trusted name, and you make them a new customer. Ensure that they will allow you to advertise to them via e-mail, throughout a certain amount of time, by offering them an incentive. Here are some of the back-up responses ideas that are known to work: send a free e-mail newsletter, give a free catalog, and offer a promo or a competition where they have the opportunity to win merchandise.

Giving seasonal as well as special offers specifically to your repeat customers, and offering valuable customer discounts along with additional incentives to buy, are all tools that will help you to attract lifetime customers to your site. Let me be completely clear that these strategies for developing good customer relations work. Besides patronizing your products eternally, they might even refer other people to you or your site.

In conclusion, an effective and secure marketing strategy that anyone can use, particularly businesspeople involved in online marketing, is the approach of only paying for performance. Pay-Per-Click search engines, such as OVERTURE, are a most useful technique in making money for your site, in that they lure traffic from the web to your site in the form of targeted traffic that creates revenue for you, each time someone visits your website, just by clicking.