Feature some of the story of your new brand in your newsletter. Tell your customers and prospects what it took to get there.

Put your brand story on your website. Not only will this give you a way to celebrate your new brand, but it will also give you an opportunity to explain your company's personality right there in the "About" section.

Tell your employees about the details of the change. This is another great excuse for a party—even a simple cake-and-ice cream affair can go a long way towards generating employee goodwill. And it will give you an opportunity to tell them about the new brand and its meaning and get them involved in the change.

Send a present to your customers and contacts. Print—and give out—new promotional items, such as pens, flashlights, or blinky toys. This can give them something to get excited about. And giving them something with the new logo on it can help them remember your business more quickly, which is essential to any brand.

Run a special promotion, offer or giveaway in conjunction with the new brand announcement. If you really want people to notice your new brand, giving something away might be just the ticket.

Rebranding your business may not be as obvious a reason to party as the end of college finals, but it's still a reason to celebrate. At the very least, you'll help to avoid alienating your customers. At the very best, you can get positive exposure for your business—and have a good time while doing it!

Page 2 of 2 :: First | Last :: Prev | 1 2 | Next