Avinash Narula is a prolific writer. He has written 5 books and developed a number of interesting Indian management case studies. He wrote an award winning paper on mergers and acquisitions and has published articles on marketing and the hospitality industry. 7. Turning self-experience in lessons for others Avinash Narula has made a habit of turning self experience into management lessons for others through his books and seminars.

Nine years ago, Avinash Narula ill-treated his customer and lost him for good. This experience ultimately resulted in his developing mathematics to prove that "Customer is King" which became the basis of his first book "Customer Math." Analysis of his company's customer data convinced Avinash that we spend huge amounts on marketing to exchange our unhappy customers with those of our competitors. Simple calculations suggested to him that businesses could save nearly 70% of their marketing cost if they just retained their customers by keeping them happy. This was the basis of his next book "Unhappy Customer Stock Exchange."

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