In the early days of the Internet and PPC (Pay Per Click) Advertising Web site owners where quick to shell out thousands of dollars to out rank their competitors and grab that #1 spot. Gone are the days where you could put up a simple site targeting some basic keyword and get indexed right away. As more business owners realized the need for on-line marketing the quick and easy days of top rankings where gone as well.

Without a lot of knowledge about ROI’s (Return on Investment) or SEO (Search Engine Optimization) advertisers soon saw their ad cost increase without seeing much of them converting to sales. Many still believe that the only way to quickly get leads to their site is to invest in expensive PPC Campaigns.

I am here to tell you that there truly is a way to combine both PPC advertising with SEO and cut your ad cost and still generate qualified leads to your site. Before we go any further let me explain how both PPC and SEO can work together.

One of the things I often hear from my students is how easy PPC is in comparison to SEO. Seeing that setting up a new ad only takes a few minutes and you can have it displaying the same day. Where as implementing SEO strategies can takes weeks or months to really see the benefit. I do agree with this concept of time but in the end it all comes down to the dollar and sense (yes I really meant to spell sense not cents) of it all.

Dollar = the amount of money you are willing to spend to generate leads
Sense = cutting that cost by properly setting up your ads in conjunction with taking advantage of free organic search engine listings

If you have jumped on the Web band wagon with sponsored listings and have never really taken the time to do anything other then set up some basic ads and pay your credit card bill each month it is crucial that you take the time to read the following steps. After you review the steps you will need to revisit your ad campaigns, implement the suggestions, include search engine optimization into the mix and enjoy the extra money you will soon see accumulating in your check book. There really is a way to effectively advertise on line without breaking your budget.

Let me explain how you can cut your ad cost in 4 Steps:

Step #1 – Keyword Research

One of the reasons why many PPC campaigns fail is because they are using inadequate keywords. Not only do they tend to set up their ads with weak keywords they also go after big money keywords that most times are extremely competitive and very costly. Nothing can deplete a budget faster then bidding on a weak keyword that is highly competitive.

Think of you own searching history. If you’re looking for information on buying a new bass boat you would not generally do a search on "boats" or even "bass boats" (which by the way has 625,000 competing pages on Google and also to many Sponsored Ads to count.) Maybe you would do a search on the make of the boat you’re looking for maybe a "Triton Bass Boat." Now your competing pages are down to 84,000 on Google and 6 Sponsored Ads showing. But if you are an advertiser you need to learn to bid on not the word "boat" or even the long tail keyword like "bass boats" but the actual make and model of the boat you are selling "Triton Bass Boat 20X" which has only 3,200 competing pages and only 3 Google Sponsored Ads showing.

Page 1 of 4 :: First | Last :: Prev | 1 2 3 4 | Next