Another mistake is trusting the sales assistant who really can't give you any definite, specific, demonstrable difference between the various products. Many people behind the sales counter are simply order-takers. They've no real in-depth knowledge about the tangible benefits you may receive. So be very wary of those people to whom you're entrusting your appearance, well-being and hard earned cash.

Do you know which type of moisturiser is best for your skin? Quite frankly, most people do not know the difference between oil-in-water creams and those that are water-in-oil based potions.

Don't spend silly money and please be aware that the market for high-tech anti-wrinkle creams has doubled in the last five years and now exceeds a 100 million pounds.

It is common for advertisers to make often absurd claims for their products. In effect, they have a huge queue of suckers all waving their credit cards and cheque books.

Preserving youth has become an obsession, a huge booming market with miracle creams that promise much yet do nothing.

PS

Can I leave you with a top tip? A simple treatment to refresh and tighten your skin is to tone it with vodka! I've tried it and it really works.

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