After that initial follow-up email, it's a good idea to send targeted email marketing campaigns that provide information on your services or products. Each email acts as yet another touch-point with prospects and ensures you stay on their radar.

Many businesses also find it effective to offer special deals or savings to people that they met during the tradeshow. Email marketing campaigns that offer discounts to potential new customers typically perform very well, as the recipient almost always responds favourably to an exclusive offer.

Since most email marketing solutions give you access to reports, you can use those detailed metrics to tailor your follow-up strategy or to tweak your overall approach with trade show contacts in the future.

Overall, trade shows are a very effective way to add new prospects onto your mailing list, so that you can launch email marketing campaigns in an effort to move prospects and leads through your sales cycle.

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