The importance of Building Your List is recognized by most marketers working online. The importance of keeping your list it is what many marketers neglect.

As you have discovered building a list is no simple task. It required a great deal of work, investment and luck. Converting that list into customers was an even more difficult task but you did it! This targeted list is you income and the lifeblood of your business.

How do you keep those customers and prospects happy list dwellers?

It’s natural for a list to have an attrition rate but some internet marketers experience a greater loss than others. Why and more importantly how can you prevent it?

Keep in mind the most important thing in your customers mind. People like to be made to feel that they are your most important customer! They want to know that they are not just another number or e-mail address in your file.

Here are 5 easy things that you can do to make your customers feel important and loyal.

1. Communication – this is probably the most important of the three. This is how you make yourself real to them. You are not just someone that they did business once and done but someone that remembers them.

2. Customer service – is the place that you prove that you care. Fast and friendly customer service is something that many customers will remember for a long time. They are looking for a resolution to a problem and you are providing it.

3. Free products and information. – is the one thing that make a customer believe that they are important to you. You are proving to them that they are not all about money to you. You are interested in their needs and anxious to help them.

4. Conferences – are a way to give your customers an opportunity to interact with you. The chance for them to be a part of a two way conversation, the reverse flow. You will be surprised how much of a difference this makes to them

5.Testimonials – let your customers express their satisfaction with you. For some it is their opportunity to be recognized. Give them the leeway to add their own link and this will carry you far in their minds. They become a part of your business and they want to protect it.

Building Your List was an investment of your, money, time, and emotions. It has immense value and should be nurtured and protected. By caring for your list properly it will take care of you for many years to come.