Finding the ideal gift for men isn’t always easy. Generally many people are likely to stress over finding the perfect birthday gift for that important male figure in their life. Oftentimes, there are subtle hints that men give that many of us don’t pick up on. Now and then he might mention something that he needs or would like to have. However, for those of us who don’t pick up on that, here are four guidelines you can use to help you select the ideal birthday gift for men.

1. Practical- The most important thing is to make sure your gift is something he can and will use. You don’t want your gift to end up underneath the bed or in his closet. Choosing an item that he can use on a daily basis is a helpful way to start. Simple, everyday products he may take for granted, such as shaving or personal hygiene products, are gift ideas you can’t go wrong with. If you already know what he likes to use or works for him, you can purchase them as a set and arrange the products in a gift basket. Not sure what he likes? Browse online for popular brands in categories in men’s face and shave care.

2. Shows Results- If you want to offer him a new brand try to make sure it is one that can guarantee to show results. Men will continue to use a product that they feel has proven to improve an aspect of their physical appearance. Read the reviews of a product then try to contact the company and ask if they offer samples of an item you are interested in. A common problem men have is finding shaving products that can offer a close shave and may also provide smooth skin without the irritation. If a close shave is what he likes then products such as Anthony Logistics or Art of Shaving are renowned for providing that smooth shave and feel without the irritation. Brands that help improve personal hygiene are great investments that help him look good and feel good.

3. Quality-All men want an item that is durable and reusable. How do you know if an item has good quality? Often times we assume if a product is expensive that it is of good quality. For the most part this is true; you get what you pay for. So, if you are already familiar with some brands, look into one that you enjoy and investigate if they offer products that might interest and be of use to him. After all, you want to make sure that your gift lasts for years to come. An example of an item that is worth investing in is leather products. There are items such as wallets, shoes, and belts that have a practical use and are long lasting with proper care. Overall, the quality of a product is very important; the last thing you want is to give a gift that will fall apart within a few weeks.

4. Comfort- Most men aren’t into high fashion, they prefer comfort. Gifts that provide coziness allow him to come home after a long day’s work and relax in complete luxury. If this is something you know he would enjoy, then a simple pair of slippers, a robe, or a throw might just be what he needs.

One last tip is to give yourself plenty of time. Searching for the ideal gift just days before his birthday will only make this experience more nerve-racking l. Instead, give yourself time to search for good brands so that you may have a variety of options. This is also an effective way to find a product that is worth your money. Lastly, compliment your gift with a personal gesture by including a special note with your gift.

Now that you are prepared with these guidelines, go out and search for that ideal birthday gift that is sure to be longed for by every male in the room.