Website Designing is a very important factor for any web design company or professional company. While designing a website, it is essential to follow Google guidelines which gives benefit to your web site in search engines for top search engine ranking (SERP). For any web designer it is necessary to be familiar with Webmaster Guidelines by Google. If you ignore to follow them, you may suddenly find your site penalized for using incorrect techniques.

Once your website is ready and hosted, you just need to follow some simple steps to make your website known to the search engines.

You need to link your site with other websites relevant to your business. Submit your website in Google Search Engine using following URL http://www.google.com/addurl.html If you have sitemap in website, submit a sitemap in the part of Google webmaster tools. Google uses sitemap to learn about the structure of your website and to increase coverage of your web pages. It is suggested to have sitemap in your website as it is an important factor for Search Engine Optimization (SEO). There are major directories available on internet such as the Open Directory Project and Yahoo as well as many product specific directories and country specific directories. Submitting website in such directories related to your product or service will definitely increase natural traffic to your website as well as it generate genuine business enquiry which is fruitful for your expansion of business worldwide. Submitting website in directories is an important part of Internet Marketing. There are following guidelines prepared by Google, need to consider while designing a website:

Design and Content Guidelines Technical Guidelines Quality Guidelines Google’s Design and Content Guidelines for Web Design

Design a user friendly website with easy navigation, text links and clear hierarchy which will help users to surf your site with fewer clicks. Keep at least a single static text link to reach any page in the site. It increases viewer’s interest in your site and maintain interest to revisit. Always prepare sitemap of your site. As sitemap contains all (link) information of your website, it helps in easy navigation and finds information quickly. It is considered as a guide of your site for visitors and Search Engines. If you have a wide website and your sitemap contains more than 100 links than it is advisable to split sitemap in more than one page. Do not keep more than 100 links per page. Make sure, the content of your site is appropriate to your product or services. Write clear and specific details for each web page. It is essential to write SEO copy writing to get good listing in SERP. Search engine always looks for new information and fresh content. Include keywords and Key Phrases related to your product. Use the words which are used maximum by surfer to find your product. Use different keyword for each page relevant to the page content. In all pages use descriptive and perfect Title; ALT and META tags related to page content. For important keywords use text instead of images as Google crawler does not recognize text contained in images. Remove all broken links. Validate your pages using HTML validator for correct HTML syntax, these rules will help to show your site identical in any browser. Be careful while design dynamic sites, be aware that not every search engine spider crawls dynamic pages. Google’s Technical Guidelines for Web Design

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