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The Ten Systems of Success in Your Real Estate Career
Home :: Family :: Careers
By: Rich Levin Email Article
Word Count: 894 Digg it | Del.icio.us it | Google it | StumbleUpon it

  

For agents at every level from those still waiting to complete their first transaction to those closing hundreds of transactions each year, success in your career is comprised of ten systems. Overcoming every challenge and all growth in your business only occurs through your skills and application with these ten systems.
They are:

1. Planning - You need a simple way to set goals and manage their completion. We call our method "Goals and Measurable Results." Our client’s annual goals are broken into initial appointments weekly and production in three categories recorded monthly. This system makes it very simple and obvious to recognize what you need to accomplish each week and each month to reach your goals. We offer an easy to use online planning tool that makes it easy to track and understand your "numbers"

2. Lead Management - Successfully managing the generation, capture, conversion, and retention of your leads is an ongoing challenge. Whether you use contact management software or three by five cards and a paper calendar, we coach a lead follow-up system and habit that relieves the pressure of all those loose leads in your life.
3. Marketing - Most agents miss the boat on Marketing, even those spending thousands of dollars on it. What are your markets? What message do you wish to convey to those markets? And, what is your best method and media to convey that message to those markets? How do you measure the effectiveness of your marketing and do you get a minimum 400% return on your investment?

4. Service - There is far more business for you in great Service than there is in great prospecting. Our clients prove that, year after year. What are the service systems that make you the most money? Do you maintain consistent, scheduled communication with every listed seller and pending client? Do you use a checklist or whiteboard for your pending actions and actively manage it daily? Most importantly, do you keep your word?

5. Presentations - A Real Estate career in which you have complete confidence requires mastering your, Seller Presentation, Price Reduction Presentation, Buyer Presentation, Offer Writing and Negotiating, and Property Showings. Each of these has a structure, scripts, and a mindset for you to learn. Learning them takes time. The reward is confidence, skill, and results that make you a highly successful professional.

6. Quality of Life - We say that your business should serve your life not your life serve your business. Days off occur when you schedule them. Putting your health or your loved ones first occurs because you choose it that way. One of our leading coaches and top Agent Rusdi Sumner says that once you are licensed everything is an appointment. You turn your choice into your life by putting your health, happiness, and loved ones activities into your calendar, then keeping your word to yourself and others by honoring those appointments.

7. Assistants and Teams - Between thirty and sixty transactions you reach a limit to your ability to grow your business by yourself. To get past that point you either add assistance or your business and/or your quality of life decline. To grow past your transaction limit you are challenged to learn and master hiring, training, delegating, and supervision. These are the early skills of leadership. Do you hire part or full time, for how many hours? When do you consider a buyer specialist? Should your assistant have client contact? There are many decisions for high producing Agents that lead them to the next level and beyond.

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Rich Levin is a coach, educator and speaker. Rich has been in the Real Estate Business for over 30 years with the last 15 dedicated to coaching and speaking. He is a regular contributor to various Real Estate publications and has spoken at events from small offices to NAR convention. Contact him at 585-244-2700 or Rich@RichLevin.com. Contribute to Rich’s ongoing conversation about how to succeed in your business at www.RichLevinBlog.com. Ask Rich a direct question at www.AskCoachRich.com

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