LINK POPULARITY What is it you may ask, it is how many websites have your sites domain name listed on their site and have an active link to it. This again is a very important consideration as the search engines will grade you against how many other sites point to yours. This suggests to them you have popularity worthy of indexing your website higher on a search results page. There are various techniques in improving your link popularity and for a more comprehensive explanation visit our contact us page to find out more.
NAVIGATION This is how your clients will use your site, if there is too much information or not a clear process on how to get from one part of your site to another, you need to consider making it user friendly. A common software tool used for navigation is Java Script, whilst it is highly effective in indexing pages it too may not be SEO friendly. So if your web designer uses it make sure it is sparingly.
SEARCH ENGINE MARKETING This is important when first starting out and launching your web site. The major search engines Google, Yahoo and Ninemsn offer affordable solutions to start generating traffic to your site. There is a common understanding with Google where they will leave you in what they call the Sandbox. In other words it may take 3-6months before they start to give you credit for your content. So to avoid waiting either ask us about Search Engine Marketing or investigate your options.
WEBSITE INCLUSIONS With excitement and traffic to sites like You Tube, Facebook and My Space the video revolution is literally the latest medium of communication. Consider offer a brief video introduction to you business, or create a Blog or a place your consumers to stay on your site for longer. Particularly if you are selling a product, the longer you keep them on your site the greater the chances are of you making a sale.
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