There are literally hundreds of different opportunities all wanting a piece of you. Which ones will you give the light of day? I have compiled a guide to help you evaluate MLM companies and choose one that works for you, not what your sponsor says.

First of all, there are three criteria for fulfillment. You are obviously going to sponsor others into the MLM business of your choice. In order to guarantee that the people you sponsor are satisfied with their choices — and feel good about them — it's essential for these three criteria to be firmly in place.

SAFETY — There's little or no risk involved. They won't lose their money (not risk a whole bunch, anyway), their health, their happiness, their friends and family, their reputations, their dignity, their status, their job, their self-esteem... nothing will be worse than it already was.

EFFICACY — It does what it says it will do. It keeps its promises. It works! (This includes the company, the compensation plan, the products, the support systems, and the upline team.)

VALUE — The benefits are much greater than all of the conditions that had to be met to obtain them. (The difference defines their degree of fulfillment. If that difference is negative, it defines their degree of disappointment. Either way, it will make them want to tell others about how they feel!)

Most people consider themselves lucky to get two out of three when they buy or commit to anything. If you are fortunate enough to get all three out of three you have a fantastic start!

In addition, there are five factors to consider in order to properly evaluating each network marketing business opportunity...

1. The Company

The Company comes first in priority for one simple reason: if the company goes out of business, so do you.

Company failure is the single biggest threat to network marketers, because 90% of them fail in the first five years.

Check out the track record of the company owners and senior management. Have they been previously involved in failed companies? Do they have convictions for criminal or corporate offences, such as fraud? (Corrupt, incompetent or inexperienced management is still a major cause of company failure. Any decent company will be happy to be scrutinized.)

Start-ups of course are risky but they also can provide a high return because you can reach more people especially in the network marketing industry who haven't heard about it yet. Because of this I recommend getting your foot in the door by first focusing on one solid business to start a foundation, and commit yourself to it before quitting or expanding your portfolio so you have somewhere to work from.

Another word about companies... "Don't put all of your eggs in one basket". Building multiple streams of income is the quickest and easiest way to creating a large income online. Once you have created a foundation create a secure income by adding on other income sources.

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