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The 6 Human Needs - Knowing These Can Turn Your Prospect Into Rabid Customer!
Home :: Business :: Marketing & Advertising
By: Alvin Toh Email Article
Word Count: 942 Digg it | Del.icio.us it | Google it | StumbleUpon it

  

No matter who you are or what you do, there's a common force that's driving that shapes your emotions and behavior. It determines how you live, the quality of life and ultimately your destiny.

This universal force is the human need. Irrespective of where you are in the world, what culture you are from, what color, status, background, we are universally driven by our human needs. We can break it down to 6 areas of human needs. They are unconscious needs that automatically drive us.

Of these 6 needs, you can view them into two broad categories. One group is the primal need and the other spiritual need.

There are 4 human needs in the Primal needs group. These are the needs you would seek to fulfill as a base and drives every one of us.

First need is the need of Certainty. Everyone wants stability about their basic necessities like food, shelter and other material resources. When people cannot control their physical circumstances, they seek certainty through a state of mind such as religious faith or positive affirmations.

Second need is the need for Variety. People have a need to change their state to exercise their body and emotions. They seek variety through different ways like change of environment, physical activity, mood change, change of people they interact with, entertainment and others. The need for variety sometimes runs into conflict with the need for certainty.

The 3rd need is the need for Significance. Everyone needs to feel special and important in some way. People seek significance through recognition from others or from themselves. Some people meet this need in a paradoxical way. Some people when they feel insignificant or helpless will go out to get others to recognize how significant their problems are and how helpless they are. This ironically raises their significance, just by getting people to acknowledge the enormity of their problem and their helplessness.

The 4th need is the need for Love and Connection. We all need to feel connected with someone or something be it a person, an ideal, a sense of identity. Connection may take the form of love or just engagement. One can still be connected by means of an aggressive interaction.

That was the 4 Primal needs. The next 2 are classified more in Spiritual needs.

The 5th need is the need for growth. Everything in the universe is either growing or dying. Many are not satisfied spiritually unless our capacities are expanding.

The 6th need is the need for Contribution. Just as we survive through the contribution of others (our parents for example), we seek to be spiritually fulfilled through contribution.

The fulfillment of the spiritual needs gives rise to more sustainable joy versus momentary pleasure associated with just fulfilling the primal needs.

There are many ways that people find to meet these needs whether they are positive, negative or neutral ways. We unconsciously act to fulfill our needs and some actions may fulfill a subset of these needs or all of them. When we have a behavior that fulfills at least 3 of these needs, these actions are considered strongly addictive or sometimes known as habits as they fulfill more than half of your needs. Again, these actions can sometimes be positive, negative or neutral to ourselves.

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