At the core of Servant Leadership is the premise that the customer is the most important person to the organization. As a consequence of that premise, it only follows that the most important people to the customer are the frontline staff. They're the people who customers interact with on a daily basis. This understanding leads to the philosophy that the job of the manager of the frontline people is to make their jobs as easy and effective as possible so the customer has the best experience possible. The result is an organizational chart that looks like an inverted pyramid. This servant attitude focuses leaders on developing those around them. It leads to people working together in a collaborative, solution-oriented environment.

How does one go about developing Purpose, Mission, and Values? Falling back on our understanding of Servant Leadership and the importance of everyone in the organization, the creation of Purpose, Mission and Values requires input from people in all areas of the company. They (the Purpose, Mission, and Values) need to be relevant to all involved, they need to be consistent with one another, and they need to be used consistently as a yardstick for decisions and policies. There’s nothing worse than developing Values and just paying them lip-service by not living them day-to-day. A practice like that lacks integrity and actually becomes a demoralizer.

In summary, when we combine personal competency in all areas of leadership skills with an organizational culture which supports people, their development, and their success, we end up with exceptional leadership which, in turn, inspires the best effort in others.

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