It is important to create emphasis and, handled with taste and good judgement, it can help direct and inform the reader. When these qualities are missing, or each word is given equal importance then your Webpage begins to resemble a battle field and it becomes difficult to read!
Graphics

It is well-known that a picture is worth a thousand words (more like a million). This rule applies to the Internet too. Make your best effort to show clear, attractive photographs of your product. If you offer a service, find a photograph which will describe it better. However, pay attention to the size of the file. Try not to compress your photograph to the point where it ceases to be clear. Also don’t leave the photograph at full quality. That will make the file much too large, and the loading time will increase.
GIF Vs JPEG

Less experienced Web creators mistakenly think that JPG must be better since it optimises pictures and makes them smaller. Well that is half right but if you have pictures or logos with less than 16 or 32 colours why would you need JPG with it’s 16+ million colours? Gif can reduce down to 16 or 32 colours and can also include transparency information if needed. Whilst JPG is generally a safe option, it makes sense to be aware of it’s limitations (reduction of picture definition, lots of colours) and also the benefits of the GIF format. Personally I have never been a big fan of GIFs, but that doesn’t mean that I refuse to use them if the situation warrants it.

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