Remember, you should have the "features tell and benefit sell" mentality to writing your copy. Focus on the end result that they will have due to using your product or service.

The same goes for the use of bullets, bullets should be benefits. More often than not people will buy a product just because of one bullet in the copy, so make them pop.

These days you must also give people a guarantee, it's just expected. Statistics have shown that the return rates drop dramatically if you give them a 60-90 day money back guarantee. With results showing that over that return time period returns actually start to increase.

Finally, become a great story teller. If you can weave everything in with a great relevant story, then you have struck gold. Since the caveman day humans have just been magnetically drawn to stories, so use them to your advantage. However, make sure they are relevant or you will loose your prospects attention quickly.

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