Can You Answer These Internet Marketing Questions?

• How should your client's site be organized to maximize sales? A single page? Multiple pages? Long sales copy? Short sales copy? What does the product have to do with this decision?

• Should the site be focused on a single product, or multiple products?

• Should your client build a list? Why?

• What is a squeeze page?

• What is an auto-responder? Should your client use one? How do you set one up?

• How do visitors eyes move when they visit your site, so you can decide where to place the most important information?

• How can you best use color to maximize response?

• What are the importance and features of good headlines and sub-headlines?

• What is Google AdSense? Should you place it on the site? If so, where is the most effective place to put it?

• What is viral marketing, should you use it and how do you implement this technique?

• What is split-testing? Should your client be doing this?

• What are the different ways to display links to affiliate products? Should you cloak them?

If you don't know the answers to the above questions (or don't even understand the questions), you are leaving money on the table for your client and yourself.

The Gold Rush All Over Again

Like the California Gold Rush, hundreds of thousands of people are streaming onto the Internet in search of their fame and fortune. Do you know who made the real money during the Gold Rush? It was the entrepreneurs who provided goods and services to the gold prospectors (very few prospectors made any money at all).

As a designer, you're in a position to provide services to the hundreds of thousands of Internet prospectors.

Side benefit: What you learn can be employed to promote your own site.

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