When a blog reader clicks the special subscription chicklets that you have created with Feedburner’s help, readers can get your blog posts in real time; every time you update your blog, directly in their chosen RSS feed reader like My Yahoo, My Live, etc. There, their page content is automatically updated with your brand new blog content. Your blog subscriber can now choose to read your blog post there, on their news portal, or they can click in to read the full post from the additionally dynamically supplied link to your blog site. That’s the real power of RSS!

How Can You Get Into Podcasting Fast? If you are using our teleconferencing tools, you can easily create an RSS news feed or podcast of your teleconference. When you have recording enabled for your teleconferences, you are automatically creating a MP3 file of your call that is stored on the AccuConference website. You can easily download this sound file, in MP3 format, to your own computer and send it to your webmaster for podcasting implementation.

Your webmaster can either just create a list of links on a page of the MP3 files and when clicked will open the browser’s integrated music player. Or, your webmaster can get fancy and can create a RSS news feed to allow podcatchers (software end-users utilize to manage their podcast subscriptions and be notified of your new audio files) to auto-sense when a new audio file has been added and to automatically download the content as well as synch it to their computer or media player. There are many services on the Web that help webmasters create these special RSS podcast subscription feeds. An easy one to use is FeedHoster. Some web hosts are now even creating online applications to assist with the creation of podcast syndication feeds. Even Feedburner has gotten into the game and provides easy podcast syndication tools.

It’s Time to Engage Your Viewers! As you update your website or blog with new and interactive technology consider implementing RSS to allow your viewers more choice in how they receive your content. RSS is just one of the powerful new ways that we are getting our personalized content on the Web today and one that you can easily implement without a lot of hassle on your blog, website, and social media site. It’s time to put the power of RSS to work for you!

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