This section offers you an opportunity to describe your background and how it contributes to your book.

4. How will you promote your book?

Promotion is your responsibility, not the publisher’s. Your ability to promote your book is as important as your ability to write your book.

Start by identifying book reviewers and editorial contacts who can help promote your book. List publications that might run an extract from your book. Research producers who book guests for radio and TV interviews.

Discuss your speaking experience and willingness to travel to support your book. Describe how you will promote your book on your web site.

List authorities in your field who have offered to write a foreword or provide you with cover testimonials.

Agents are busy. To the extent you can sell your book idea as a realistic possibility in thirty seconds and can support your answers with research and strong sample chapters, you are well on your way to success.

After you’ve been successfully published, you may be able to sell a book on just the basis of an email. But for now, you must be fully prepared.

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