How many times have you had a potential client enquire about your services; you've spent time putting together information, and maybe even sent them a detailed proposal? Then, poof... you never hear from them again!

One of the best time-saving strategies I've implemented is my client conversion system.

This is one area that's a huge time drain for solo service professionals, but one that is so important - you need paying clients so you have to spend time responding to them.

What if there was a way you could respond to clients yet at the same time not waste hours of your precious time on this activity only for it to result in never hearing from said client again?

Well, there is! And I'm going to share it with you in this article by giving you my three steps on how to create your own client conversion system.

Step One - Capture Their Name/Email Address

If a client comes along and they're not quite ready to work with you, you need to have a way of capturing their details on your website so that you don't lose touch with them - that way they'll get to know more about you and your services, and when they are ready to work with you, you'll be right there!

You do this by giving away a free taste of what it is you do. This could be a report, audio, mini ecourse, or some other type of freebie that is given away automatically in exchange for them giving you their name and email address. This is known as building your list. Once you have your list in place stay in touch with them regularly through publishing an ezine.

Step Two - Have A Defined Process For Working With New Clients

Look at what you currently do when you receive an email/phone call from a new client. Write down all the steps in that process, and come up with ways as to how it can be systemized.

For example:

* Do you find that potential clients are asking the same questions again and again? If so, a page on your website that answers all of these questions would be a good choice. (Hint: this could also be your free taste on your website.)

* Do you require that all new clients have a telephone consultation with you beforehand to ensure that you are a good fit for one another? How can this process be streamlined?

* Or, you ask the potential client to fill in a post-call questionnaire?

List everything that you currently do and come up with a system for streamlining the whole process. You could also include elements that you would like to do but haven't yet implemented.

Step Three - Put Your Client Conversion System In Place

Now that you have documented the process for handling enquiries you need to put your system in place that will allow you to handle client enquiries in the most time-efficient manner.

This is the system I use and recommend, and one that will filter those enquiries for you:

* On your website tell clients what your process is for working with new clients, i.e. contact me to schedule your complimentary client consultation.

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