• Budget An installed CMS is usually very expensive because you have individual costs for the software, implementation and support. With the latter two typically costing two to three times the initial software investment, educational institutions seldom, if ever, have the budgets to afford them.
• Implementation Implementation of CMS architecture across campuses is generally haphazard, and the level of customization is either very low or nonexistent. Given the complexity of a traditional CMS, it is nearly impossible for institutions to use a CMS on more than a quarter of their Web sites. • Support and Training Most educational institutions have very few staff (if any) supporting the CMS. There is also a large number and wide variety of non-technical users, reluctant to change or any formal training. Not many CMS vendors offer technical training to users – especially so for users who might have no technical knowledge whatsoever. These factors invariably put traditional CMS at the bottom of the requirements list at university campuses.
The case for a hosted CMS
In the academic environment, a CMS must not only be cost-effective, it must also be quick and painless to implement, manage, support, and run. It must be kept in mind that universities also have a greater diversity of users connecting with the Web site – students (current and prospective), faculty, staff, parents, the community at large, alumni, and so on. With a hosted CMS, infrastructure burdens are minimized. There is no hardware to buy, or software to install; you simply access the application through a Web browser. Hosted solutions also provide a set of standard modules and design templates, customizable according to organizational needs. Non-technical users will appreciate the convenience of this; they can focus on the content and its presentation rather than the underlying technology. Universities have a gamut of user types, and getting them involved early in the decision-making process is an important step in choosing a CMS. Given that hosted solutions make it much easier for users to actually adopt the system, success rates are predictably higher. Most CMS successes can also be attributed to a ‘CMS champion’ – someone really motivated about using the technology, and telling everyone else how easy it actually is to use. Finding this ‘champion’ can be easier if the CMS is actually fast and simple to learn. A large part of traditional CMS complexity is due to fact that these systems are designed for large transaction processing. With a hosted solution, the institution can have the option of using only the CMS components it actually needs. Hosted CMS can also be up and running much quicker, with lower training requirements. The vendor has dedicated staff deployed to handle technical issues, and the institution does not have to take on the burden of finding or employing support personnel.
Conclusion
It is important to understand the role of content management in higher education to help define and prioritize requirements consistent with system-wide objectives. From schools to colleges and universities the right CMS can have a powerful impact by enabling users at all levels. However, it is equally important to choose a CMS with the best combination of flexibility, control, and ease-of-use for the successful operations of institutional Web sites. Together, a CMS and a sound content management strategy can combine to address the complex, everyday Web challenges of higher education.
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