The product or service name, your company name, head lines and images should link directly to the landing page that is relevant to the creative or call to action.

5. Professional images and a clean look

A good impression must be made once the reader opens the email otherwise they will just delete it, this happens mostly to heavily text emails, that’s why is best to use professional images to grab the readers eye and to get them interested in your email. Start your email creative with an image (avoid just using your logo though its good to have company logo on the creative) followed by the call to action making both links to your landing page.

Remember:

Readers click on logos, product text/imagines and brand names, so don’t forget to make these into links. It really puts readers off if they can’t easily click on your email.

Images can be blocked by email clients and it does happen a lot and wont drop but increase though don’t worry the readers can still download the imagines but its always a good idea to send a text version email as well, though not necessary. Its also important to include alt tag text, so in case the image is disabled the reader can still see what is meant to be there.

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