• Use the power of the pitch letter to maximize coverage.

• Follow up a pitch letter with an email or phone call. Be sure to nudge the reporter’s memory. Reporters are busy and tend to forget. Maximize the impact, use the 30 seconds well:

o Identify who you are and why you are phoning.

o Determine if the time is suitable. Ask whether you are interrupting something. Alternately ask when you can call.

o Explain that you are familiar with the reporter’s work and the publication.

o Introduce the subject clearly and concisely.

o Establish why readers or viewers will care.

o Ask whether the reporter is interested in the “story.”

A pitch must never be more than a single page and typed or written in legible letters. It must tease the reporter’s mind and pique interest in the tale you want told.

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