Holiday shopping season is now in full swing are you doing everything possible to make the last month of your year the best?
Right now is when you need to be out there in front of your clients noses showing them exactly why they should shop with you again.
This is on top of your efforts to attract new clients.
How to Maximize Your Results
This Season with 2 Easy Steps
1) First thing you need to do is make them an offer they can't refuse. And the easiest way to do that is to bundle your products and services in new "Packages" that are not available at any other time of the year.
Why?
Because they are looking for a deal. A deal they can't find anywhere else and it doesn't mean the cheapest price either it means the most attractive offer.
Do you have multiple products and services?
Have you created an inventory of your products and services?
Do it right now... the results will amaze you.
List off every product, service, report, package, or incentive you have for your clients.
Then fit like minded products together in a few different ways, have a Silver, Gold, and Platinum package arrangement ranging from inexpensive to medium ticket price to high end price tag.
For example, maybe you run a massage business.
You could offer a 60 minute massage, a book on at home stress relief, an audio complete with soothing music, massage oil for at home use, and a couple nice candles to top it off.
Let's say you price this at $75 which is the perfect price point for many lower end gifts package it up nicely with gift certificates on nice paper, a basket, wrapped up professionally.
Your gold offer monthly massages for 6 months, free spa products, the book as above plus one more on creating your own spa at home, the candles and oil also included, plus a nice pair of slippers for lounging. Price tag - $500
Your Platinum 12 months worth of massages, all of the above, plus a facial and pedicure every other month (done by someone you subcontract with). This for $750.
This gives you 3 very nice packages that you can offer your clients packages that are not available at any other time of the year.
Bundle them up real nice and have them wrapped up like a pro and you will make a very attractive offer for your clients that are looking for simple gifts they can buy right up to the husbands who will pay the big ticket price tag knowing that the gift they are giving their wife will be very much appreciated for the next 12 months.
2) After you have your bundle created then you need to get the message out.
First - tell your existing clients they are much more likely to buy than someone who has never bought from you before.
Then, your past clients who haven't bought from you in a while. Chances are good; they haven't bought from you because they haven't heard from you. So remind them you are around and you want their business.
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