This can be great … as a practical joke, but certainly not as an internet marketing tool. Most internet users now do not want to fill out the newsletter subscription; do not want to fill out the customer demographic page (for research purposes, they say); do not want to fill out the friend referral page; do not want to fill out the feed back page … It is far easier to click on the close button and find an advert that leads directly to the business website where the information is right there - yes, right there where the potential client wants it to be. Information that is often considered as pertinent includes online contact information of the company, rates/costs, special promos and discounts, guarantees, etc.

On the whole, these emerging internet marketing trends seem to be leaning towards straightforwardness and simplicity. The faster the internet user can get a hold of whatever it is wanted, the more successful the ad will be. Traditional internet marketing still rules - but only just.

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