These past several months, our content team has written over 20,000 trivia questions on 100s of movies, TV shows, video games and celebrities. We thought you might like a few pointers.
10. You cannot please everyone
It's hard to balance questions between easy (for the casual fan) and difficult (for the die-hards). The casual fan wants to stay with what's in the movie, and on the DVD case. The die-hard wants to be asked about the history of the film and its production, and probably has all the dialogs memorized. Be clear which type of fan you want answering a specific question correctly and get it out there. The fact that some people find the questions too easy does not mean others do not enjoy them.
9. Make each question stand on its own
Make it easy for someone to read your question and get everything they need to answer the question. It's frustrating to have to browse up, down and around to get the context of an incomplete question. Don't just ask the question: "Who punches first, the chicken or Peter?". Someone playing will go, "Who's punching chickens? What movie was THIS in?" You'll probably get better reception if you ask: "On Family Guy, who punches first, the chicken or Peter?".
8. Make every word count
How long do you scan the subject line of an email in your inbox before you decide to open it or trash it? 5 seconds tops? Same goes for a trivia question. Ask yourself if a user can scan your question in 5 seconds and get what it's about. Make the question crisp, to the point. Pick a writing style. Be consistent with your choice of words so the user knows what you're getting at easily.
7. Double-check your facts
Your mind can play tricks on you. You might remember something that didn't actually happen. Try internet resources like Wikipedia and IMDB where you can read what others have said about a movie. Have you assumed something that isn't there (or confused one character with another)? Checking facts is harder for newer movies, but definitely worth the effort. Remember, people really want that perfect score, and you don't want a true trivia buff get upset at you for saying their correct answer was wrong.
6. Know your audience
Who is your question directed to? The horror movie buff? Or the Frat Pack fan? A 15 year old casual film goer? Or a 35 year old die-hard movie buff who's watched every movie by a cult director in the theaters or on DVD the moment it comes out? As you think of your trivia questions, be clear on who you want answering your question correctly. That way, you can be sure that it challenges some who play, and educates others as well. It helps if you throw in a fun factoid about your correct answer, that pops up after someone has answered your question.
5. Mix it up so it never gets predictable
Here we are talking of the structure and grammar of your question. Let's say you love the video game "Gears of War". What if a string of 20 questions came at you, and every one of them started with: "In Gears of War, what...". Wouldn't that get boring? On the other hand, you will probably enjoy answering the same 20 questions, if each one was phrased a bit differently. Move the game title around in the questions to different spots. You will have more fun reading and playing, right?
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