Search engine optimization has changed a lot since over the past decade. Even just a few years ago you could simply load keywords to the point of overflowing and fill META tags with anything even close to what you had on your page to do great on Google, Yahoo, Alta Vista; all the biggies. Not anymore. But while it's become harder for most people, its easier than ever for people who follow these two simple steps...

Today SEO is about a 75% / 25% split between links and content, with inbound links being the most important thing. Especially on Google. When all is said and done, you can get to the top of Google in just two simple steps. Seriously. I've done it hundreds of times and it's easier than you'd imagine.

Step 1: Develop Great Content

Writing great SEO content is a snap if you follow this simple 5 step formula...

1.) Write naturally as if speaking with a friend. Record yourself actually speaking to a friend about the topic of your Web page and it will all come together automatically.

2.) Limit each page to 2 to 3 keywords or keyword phrases.

3.) Mention each keyword no more than 4 times per page and split the usage somewhat equally between paragraphs. Two mentions of your major keyword in the 1st paragraph is the only real exception. And be sure you mention each toward the end of the page to show overall consistency and topic authenticity.

4.) Try to incorporate the first mention of each keyword into hyperlink anchor text. The link should lead to another page of your own site. (Note: The keyword would then be the clickable text leading to your other page.)

5.) Have between 150 and 250 words of text per keyword. So if you have 3 keywords on one page, you will have about 600 words on that page, in total.

That's the quick and dirty SEO content writers course. And believe me, it works!

Step 2: Link Like the Pros (Part 1; Strategize)

Linking is a bit more involved. The main thing to remember is that you want as many high quality, topic relevant links as you can get. And you want them all using the same exact URL since Google sees URLs that begin with "http://www" differently than links that begin with just "www". In other words, even if you have 200 links to your page, if they are split between URL formats, you are not getting full credit for the links.

And forget all that stuff about links to the homepage being "a must." Of course, getting inbound links to your homepage is great but Google has smartened up. They figure your site overall is probably not that great if nobody bothers linking to your actual content pages. While it's true that Google ranks pages rather than sites, they do still base each of your page's worth on its supporting pages.

I won't bore you with a bunch of techno babble. In short, if you keep this in mind, you'll always be ahead of the game:

1.) Inbound links should be from pages containing relevant content of a similar nature.

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