Lets just start by clearing up the meaning of this title - Google haven’t introduced a new demographic tool that penalises AdWords advertisers who are single!

No, the title is referring to having single words as keywords.

By entering a single word as a keyword you are opening yourself up to a broad range of possibilities.

As an example, imagine you were managing the AdWords campaign for a business that sold concert tickets and you had ‘tickets’ as a keyword. Your ad would be triggered to show for:

Concert tickets Football season tickets How to get away with parking tickets Tickets to the London eye Book of tickets

It’s pretty obvious that not all of the terms are related to Concert Tickets, yet your ads would still be showing for them.

This then leads to 2 problems:

1. Someone clicks on your ad even though they have no intention of buying a concert ticket, therefore a proportion of your daily budget has just be wasted.

Or

2. You get no clicks and your ads show lots of times (i.e. lots of impressions), which results in a low click-through-rate (CTR) – remember the significance of CTR? The higher your CTR the more relevant your campaign is, which in turn benefits your Quality Score.

Either of the possibilities is bad news for your campaign!

So what do you do to get round the problem of being single?

It is better to start with terms that have more than 1 word in them. This way you’ll be narrowing down the possibilities of what your ads will be triggered to show for and you’ll be targeting your products or services to the right person.

There are many techniques to improve your AdWords account, and you need to keep up to date with these techniques. AdWords done correctly is one of the most profitable ways to make money on the internet.

Discover how to use AdWords and get the maximum return on investment. Sign-up right now for Advanced Words FREE online email course to find out how to do exactly that – visit Advanced Words.