There are three things to remember as you plan how to deliver your message:
Set a budget for your campaign.
Get the most exposure possible for that budget.
Focus your exposure on your target group.

Unless your budget is unlimited, you need to choose delivery vehicles that focus your message.
For example, if you have a single location retail store and you know 90% of your customers live within two miles of your store, then you might focus your message delivery on people who live within two miles of your store.

It’s also important to not cut your campaign short. NO campaign will deliver instant customers that prove to be the loyal & profitable base you seek. You need to understand your sales cycle and plan your campaign on that history. For example, if people tend to buy your product one time each month, don’t expect a big return until after a full month of message delivery. This gets even more complex with professional services.

One final tip: spend your money on what you can afford to buy on a consistent basis.

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