The 2009 Lincoln MKS, the full-size luxury sedan that will prematurely arrive in dealerships until this summer has more than 8,600 orders with the advanced "Ultimate Package" reporting for 65 percent of untimely orders.

"People are very excited about this vehicle because it provides the complete package - a striking exterior design, dynamic performance, advanced safety features and a host of amenities not found on other luxury sedans," says Pei-Wen Hsu, Lincoln MKS marketing manager.

According to Ford’s press release, strong early sales of the MKS with the splendid car parts are associated to a only one of its kind marketing and education promotion that has been operating in full blast since the vehicle had its world premiere at the 2007 Los Angeles Auto Show in November.

"The MKS is an all-new vehicle for the Lincoln brand, and it's a game changer for us," said Michael Sprague, Lincoln Mercury group marketing manager. "We knew we had to go to market in a new way and send a signal to our dealers and customers that we're doing business differently," added Pei-Wen Hsu.

Lincoln announced the details of its pricing and package options, and at the same occasion that the MKS premiered at the show.

"We wanted to provide dealers with plenty of information early on so that they could talk about the product, generate excitement and engage customers. Because many lease customers want to compare monthly payments before they decide on a new vehicle, it made sense for us to provide them with detailed pricing and incentives so that they could make an informed decision before the vehicle arrives in dealerships this summer," explained Hsu.

According to Tom Arthur, sales manager at Long Beach Lincoln Mercury in Long Beach, Calif., the strategy is effective. He has previously taken a "strange" 30 pre-orders for the MKS. On the other hand, while a number of those customers saw the vehicle along with its dazzling car parts at the L.A. Auto Show, most of them acquired information at www.lincoln.com.

"The interest in this car has been huge, and people have been finding a lot of information online," said Arthur."I think the MKS is going to be big hit for us."

"All of the customers I've talked to have done their homework. They know what's out there in the marketplace, and they're at the top of their game. Having materials available and pricing information early on has really helped us keep our customers interested," says Billy Vaughn, dealer principal at North Park Lincoln Mercury in San Antonio, Texas.