So everybody won. M. Ribault got his cost reduction, we got the order not only for this instrument but also for the other products and therefore could still get a good overall margin...and my colleagues were happy to finally get a chance to have their equipment employed at this important company.

Conclusion: "Winning" in negotiations means creating win-win situations. If one party loses, ultimately both parties lose. If the traditional approach of finding a common ground doesn't lead to any attractive outcome for either party, you may need to look for a higher ground. Higher Ground Negotiations require trust, the desire for win-win situations on both sides, and a thorough understanding of what is important to the other party. With creative out-of-the-box thinking, an attractive higher ground can be found which results in true win-win situations making it unnecessary for you to compromise your position with a compromise.

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