Your selected keywords should be placed in various areas of your site with the proper frequency. Your website content should focus on making sense to your visitors, not fed with keywords that will hopefully improve your search positioning. Search engine algorithms can detect the over use of keywords, which can negatively affect your positioning. Let’s now look at different areas of your website.

Website Title

Every website has a title. This is not a website logo or a bold heading found on the top section of a website. The website title is displayed in the web browser’s title bar. This is the top most area of the window located to the far left of the window’s minimize, maximize, and close buttons. The website title is also the text that is displayed in search engine search results, which is often in a larger font and underlined. The website title is the first thing that a web surfer sees when performing a search. Web surfers quickly scan through search result website titles to evaluate which website will meet their needs. This is your first opportunity to grab their attention.

A website title should contain as many of your keywords as possible, while maintaining easy readability. This will do two things for you. First, the search engine will find your website in its database and display your website in their results. Second, the website title will catch the surfer’s interest as they see their search criteria matching your website title. Over-stuffing the title with keywords makes the title difficult to read and may be seen as abuse by search engines. The website title is updated by changing the text located between the opening and closing title tags, in the header of the HTML code. The title length should be kept to handful of words. The website description allows more space for describing your products and services.

Website Description

As with the website title, the website description should also contain a variety of keywords. Unlike the website title, the website description is not visible on any part of the website itself. The description is the summary information you see in search engines results, displayed below the website title. The website description gives you a little more space to describe your website and your products and services. Again, be sure that your description is easily readable for your visitors, in order to attract them to click your site title. The website description can be updated by changing the text in the description meta tag, in the header of the HTML code.

Website Keywords

Along with the title and description entries in the HTML code, there is also an area to define a set of keywords that you’d like to associate to the page. This is called the keyword meta tag. Keywords are entered as a comma separated list. The industry consensus is that the keyword meta tag is currently of little or no use with today’s major search engines. However, search engines continue to recommend their usage.

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