How to Operate Your Business Right
- Author Beryl Powell
- Published June 19, 2008
- Word count 466
Create a vision of your business and future life and create the mindset to achieve it all.
Create a crystal clear view of what you want your life to be and the role you want your business to play to get you there. Think about where you’ll live, how you’ll have fun and who you’ll spend your time with, and how. Then take a look at all the things that can get in the way of you achieving that vision. What doubts and fears can creep up? Then modify your current habits and behaviors or create new habits and behaviors to go around, over or through those fears and doubts so that nothing can stop you from achieving your vision.
Create a business model that will sustain the lifestyle you envision.
Make sure your business has the foundation to make money. Determine who your target market is, and the pain, frustrations and challenges your ideal client experiences, and, of course, who else can buy what you offer How do you compare to those companies, and how are you uniquely different?
Use your knowledge and skills to create tangible services and information products.
Take a look at your past training, experiences, skills and resources to create services and products that solve the problems your ideal client has, and add value to their business. Then brand and bundle those services and products to get the highest price.
Promote your business to generate revenue, continuously
Implement innovative marketing strategies that create awareness of your business and the value you bring your clients. Create and deliver marketing messages and educational pieces to your target market that are so compelling and enticing, so that filling your pipeline with your ideal client will be a breeze. Then build a relationship with your prospects so that you’ll offer exactly what they need to solve their problems.
Delegate and outsource
Utilize the skills and resources of other professionals to catapult your time and revenue. Create a village of virtual & in-person professionals to handle the everyday tasks in your business and home.
Use technology and create systems and processes
Make use of technology, especially web applications that give you access to your information from any computer to handle your information and daily tasks. Create processes and systems to automate as many of your daily tasks as possible so that your business runs like a well-oiled machine, with or without your input.
Track the results of everything you do to determine its effect on your revenue.
Create a record of your marketing activities and the contacts you touch. Keep track of the visitors that come to your web site, subscribe to your newsletter and, of course, make a purchase. Determine what needs to be improved upon or let go, or try again.
© 2008 Beryl Powell, Small Business Advisor, helps Solopreneurs live the lifestyle of their dreams by providing innovative business and marketing tactics, strategies and resources to help you build your business to sustain your lifestyle. Get a free copy of her OperateItRight Success Kit at http://www.OperateItRight.com
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