Call Back Success

Another measurement of sales success is the number of sales generated each week from calling prospects who did not buy at their initial appointment and getting another chance to get the sale get the sale. Good companies add about 15% to total sales from call backs. If your percentage is less, you are leaving money on the table that could be in your pocket. For example, my wife and I visited a large furniture store yesterday but did not buy. Could a call from a manager asking why, get us back in? Yes it could. Further, they would find out from the call why we did not buy. This would allow them to make decisions from actual (and valuable) customer feed back.

Focus & Importance

Another interesting measure of your sales department is the focus of your company and the importance of sales. If you company believes that anything other than presentations and sales is important today, you don't have a sales department. If the first question on everyone's mind today is how many did we present and sell last yesterday, how many will we do today, you have a sales department. If that is the last thing on the minds of your staff, you do not. Ask each of your staff members what is the most important thing on their minds today. The result may surprise you. If the answer is anything but presenting and selling, you will benefit from changes.

Sales Or Customer Dis-Service?

Another interesting measurement of your sales department, is its membership. Is anyone a full time salesperson? Just as important, is EVERYONE focused on selling? Do you keep track of the number of appointments generated per call-in? Do you train your entire staff on how to use calls to generate sales? Does your delivery staff call on neighbors of your customers to see if they your products or services? Do your techs ask customers if they have any other needs? If not, these staff members are overhead when they could be an important part of your sales department.

If you take these tests and find you have misplaced your sales department in the years since you opened for business, now is the time to take steps. Without sales, a company withers and dies. You have the power to direct every member of your team to sell every day. Remember that your costs don't go up as you focus on sales but your income does. No matter how many sales you make each month without a sales department, you deserve to sell a lot more.

We suggest you keep this article and take these measurements monthly to see if you are making progress. The funny thing about sales departments is the moment you take your focus of them they begin to disappear.

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