What skills do you need to succeed?

The thing about Pay Per Click jobs is that you need a good set of skills for each part of the process. Number 1, you need to be organised – you will be dealing with hundreds and thousands of keywords on spreadsheets and you need to keep an eye on them. Secondly you need to have a close attention to detail, and especially with numbers – you will be dealing with budget allocations, and you need to figure out which keyphrases present the best return on investment. Finally you need to be good with words, and have a marketing brain. You need to juggle the words and phrases to fit good marketing copy into a tiny space – Google’s Adwords tool, for example, only lets you have 35 characters for the title and 70 for the description. If you’re good at Scrabble, you’ll probably be good in PPC marketing.

How much does it pay?

Entry level PPC jobs range from around £15,000 to £20,000, but with some experience in campaign management, it’s not unheard of for Pay Per Click Experts to earn upwards of £35,000 for their unique skills. And as the industry is still quite young, you realise that these people cannot be that much more advanced than you!

If you sound like you have the ability, and want to enter the online marketing world, a travel PPC job is just the kind of gateway you might need to a rewarding and constantly evolving industry.

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