Your primary focus as an Internet marketer should be on "permission marketing"* and not be quick sales!

You can certainly build a great website with good content and lots of ads and links to pages designed to presell your products and link through to the product sales pages.

It is even possible to make a reasonable living this way, as long as you can drive sufficient amounts of targeted traffic to your website.

But how much of the traffic drives off again without a trace, never to return?

And of those people who click through and make a purchase, how many ever return to your site to buy more stuff?

If your site is well designed and targeted then it is quite possible that some people will return and buy again.

But, how much better would it be if instead of trying to get people to part with their cash as soon as possible, you actually focused less on the quick sale and more on building a relationship with the customer?

By focusing on your prospect's need for trustworthy advice you would stand a much bigger chance of turning your prospect into a life-long customer who trusted you, was eager to hear from you and bought your recommended products time and time again.

Sounds great, doesn't it?

Here is a list of the steps you need to take to move towards a method of marketing that places the customer's needs at the centre and turns the relationship into a dialogue rather than a shouting match!

1. Focus on gaining people's permission for you to contact them about their needs.

Do this by making a squeeze page (or several) and also by adding a form to each page of your website. Include an incentive for people to sign up, like a compelling free report about stuff they need to know but haven't seen elsewhere.

2. Link the form on your page to your autoresponder, which has been pre-loaded with a series of messages that will now go out to the subscriber.

3. While you might like to include a link or two to your products, don't over-do the sales at this stage of the game. Instead, bear in mind that you have yet to win the trust of your reader.

What you have to do in the early stages is set up a dialogue and also provide useful services and recommendations.

To do that, your email newsletters should be packed with useful information that is written in a lively and personal manner and focuses on the customer.

Also, provide free resources, tips and information that are genuinely useful. Don't be afraid to include links to sites other than your own - subscribers will appreciate your generosity and return for more.

4. From time to time make your subscribers a new opt-in offer. Give them a good incentive and require that they give your some more information that you can use to focus on their needs more closely.

Those who opt in will be transferred from the first to the second mailing list.

The customers on your second list are the ones who you have developed a deeper trust-based relationship with and they will be pleased to receive your product recommendations.

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