4. Employ Outside Advertising

Outside advertising means any advertising that people see outside of their home (it doesn’t necessarily have to be outside – it could be in a restaurant, for example). From billboards to naming rights for sections of highways, your message can be placed anywhere your prospects go. If you want to reach prospects in their favorite restaurant or movie theater, you can even buy poster space in bathroom stalls.

To effectively use outside advertising, make sure you choose a space where you can influence a purchase, where the customer is already in the mindset to buy your product. For instance, using booklet printing to leave toothpaste booklets at a dentist’s office works well, but leaving toothpaste booklets at the library doesn’t make much sense. People at the library won’t be in the right frame of mind to be influenced to purchase your product like people at the dentist will be. Make sure the placement of your advertising makes logical sense.

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