MLM (multi level marketing) otherwise known as direct marketing has been around for over 50 years. Most companies that tried this form of marketing didn’t make it far 50 years ago. The reason for this is at the base of MLM. MLM is a marketing method that is cleverly created around having your customers also be your sales team. People are willing to do this because the company offers rewards for selling the product such as commissions or deep discounts on their personal purchases. The reason so many companies failed 50 years ago is because marketing mediums between people did not allow for massive growth. Once you made a list of everyone you knew and tried to sell the product to them, all your resources were dried up. There was no way to get more prospects.

However, in modern society technology has allowed for the companies to over come this bump in the road. Starting with the introduction of the cell phones MLM was able to move to new heights. It allowed for people to communicate on the personal level that MLM is based on while at the same time marketing to people not just in the same town.

Since the mid 90’s MLM has become huge. Moving companies using this marketing medium from million dollar industry to a billion dollar industry. This is all thanks to the internet. The internet has allowed for people to market on a personal level far beyond their own city. This small personal MLM business became a global industry.

The MLM industry continues to move forward. More and more people are beginning to recognize the potential of direct marketing and building business around this marketing medium.

MLM has allowed millions to begin their own business at low start up cost. It has proven to be the perfect outlet for work at home moms to earn an income. MLM seems to be a one of a kind industry that is just now beginning to take off.