The invention of the printing press didn't start the advertising game. It just made it quicker and easier to find and inform business clients. And technology rolled on. Moving steadily from telegraph, telephone, fax machine, direct mail marketing, right up to today's internet. And all along the way entrepreneurs’ took advantage of the changes to engage in their business endeavors. And nothing has changed. Taking the ever popular blogging phenomenon and changing it from a home spun communications medium to a business promotion wonderland. Enter the blog the poor man's website.

Blogs started out being a place where the common person had somewhere to express themselves. A place to open up their diary's and let the whole world know their hereto before private thoughts or an opportunity to express their political views. Truly this was a quagmire of unprofitable information though interesting as heck. The blog wasn't made popular because of financial gain initially. Regardless of why blogs became so popular they did achieve a phenomenal growth. And with that explosion of popularity the greedy blew in with it. A Blog as a retail marketing medium was a certain destiny.

One of the advantages of blogs for business is that it's easy to get access and use of one for free. Free in a sense. Usually the free ones require one to advertise the company providing the free blog. Because blogs are user friendly, and designed to be easy to customize, it's a real cost effective tool for the internet marketer. Even if you choose to pay for your own the cost is usually a under $10 a month. Most important is the fact that hundreds of thousands of blogs are in use. Statistics show there are currently close to 14 million blogs posted on the internet with an estimated 80,000 additional blogs signing up daily. Couple those facts with the reality that there are over 50 million internet users and that 30% of them are reading a blog. It becomes a no brainer why for the online marketer it's a mind boggling, ready made, opportunity to be exploited for profit.

One of the common formats that are used on blogs is the mini forum. This has great advantages for the serious online marketer. It provides real input as to how the public thinks and feels about the product or services being promoted. It always helps to know exactly what you need to change to keep things moving upward. A popular technique used with blogs is to treat them as a stepping stone to another website. For example let’s say you might have a website selling sports tennis shoes. So now you create a blog called, " Freddie the Sneaker Tweaker". A site where folks come to get Freddie's latest complaint or praise about different sneaker brands being sold on the internet. However most conveniently there happens to be a URL for the sports tennis shoe website clearly seen on the blogs review page which , "bingo", directs more traffic it. Doing this of course feeds more traffic to the real money maker.

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