One of the biggest challenges businesses have with their online strategies is how to get enough quality visitors to their websites.

There are hundreds of ways you can drive the right kind of traffic to your website, and usually a combination of several tactics brings the best kind of visitor to your site - ones who are most likely to sign up for your list and eventually buy your products. There are five simple steps you can take to drive high-quality prospects to your website:

Step 1: Clearly identify your market niche.

This is foundational, but one of the main problems I see working with my clients is they don't have a clearly defined market niche (whether they market online or offline).

Be sure to dig deep and drill down to the common smallest denominators your market niche shares. What you are striving for is your market niche knows YOU understand THE problem they need solved, and you are THE problem solver. Once you define a market niche, it will be easier to know where and how to find them, both online and offline. Step 2: Prepare your website to capture visitors.

Okay, so you have a clearly defined market niche. Is you website ready for the traffic you're going to be driving to it? There are two essential pieces that you need to have in place before you start driving traffic to your site:

1. A Simple Invite Site.

This is a simple one-page website where you direct your market niche to sign up for your list, so you can communicate with them on a regular basis.

2. A Free Taste.

How are you going to entice people to give you their name and email? With an irresistible, free offer, of course!

This is your free offering to entice people to join your list once they arrive at your Invite Site. It gives them a feel for what you have to offer, so be sure to provide something of value to your market niche. Take a peek at the landing page of you website. Make sure it's clear what step you want people to take when they arrive. The first thing that your visitor should see is the sign-up form for your Free Taste.

If you're going to make the effort to get people to your site, you want to make sure you have a way to capture their contact information so you can get them on your list, and be able to communicate with them to build the Know, Trust, and Like factor. This also gets them into your marketing & product funnel. Otherwise, they may never visit your site again, and you'll lose them forever. Step #3. Find your market niche online.

You need to find ways to access your niche so you can drive traffic to your website.

To find your market niche you want to know where they are "hanging out" online. Following are some places you can look to find them:

* Online Networking Groups, Discussion Lists, Forums, Blogs

Find 2 to 3 online networking groups, and list your profile and website address that points directly to your Invite Site with your Free Taste. Some of the best places to look for networking groups are Ryze.com, LinkedIn.com, and Google and Yahoo Groups. Look for groups of people that are comprised of people in your market niche.

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