* A statement of support: Perhaps your elected official would be willing to make a public statement of support, either in writing or by making a speech. This can be especially useful when it's connected to a "hook" of some sort. So, for example, if it's National "hug a puppy" week, the elected official can make a statement about how wonderful it is to hug puppies - and you can be sure the media is there to get a picture of the puppy hugging activity (my puppy is available if needed). The ask, in this case, is "will you make a statement in support of 'hug a puppy' week?" And be sure to follow-up with all the talking points and other materials to make this happen. (hey, can we start a "hug a puppy" week?)

* An article for your newsletter: For advocates affiliated with a state or community organization that puts together a newsletter, asking your elected officials to write an article for that newsletter can be a great way of getting their attention. Most elected officials welcome the opportunity to put their name in front of their constituents, and your request that they post something in your publication will require them to think about your cause. In addition, if they agree to write the article (or, in most cases, to review the article you have drafted for them and agree to sign their name to it) they will almost always want to speak positively about your issue. That makes it much harder for them to vote against you should the time ever come.

In essence, these "relationship building asks" help you set the stage for future, sometimes more difficult or more controversial, policy asks. They are an ideal way to capture a legislator's attention without being too pushy.

"I don't want to ask: I just want to say "thank you""

I heard a variation of this from a legislator who was also speaking at one of the conferences at which I was presenting. In fact, the legislator went on right before me and told the attendees that they should do nothing but thank the legislature for all the support for their issue and that there was no need to ask for anything specific. I was in a bit of an awkward position as I, well, completely disagreed.

Now, don't get me wrong. My mother raised me right. I do believe that we should all say "thank you" as frequently as possible. And if you're communicating with your elected officials frequently (say once per month or more) go ahead and use up one of those communications as a pure and simple thank you.

However, in this case the advice was directed at a group of people who talked to their representatives once-per-year. In these situations, while a thank you is a great way to start out, it should be accompanied with an "ask," even if it's one of the easy asks noted above. Without that ask (and the required follow-up on the ask), those lobby day participants would probably not have found any other occasions to talk to their legislators at any other point through the year.

Page 2 of 3 :: First | Last :: Prev | 1 2 3 | Next