That’s why you should clearly state that your members can cancel anytime, and tell them exactly how to do it. Give them your helpdesk url, email, or phone number as an added assurance that they may contact you if they want to cancel.

If you can set up a system where the members can automatically cancel by themselves, it will be a huge advantage since some members might be too hesitant to ask for a cancellation (hence they won’t join in the first place).

4) Members can’t handle information overload.

Many membership sites simply provide too many materials that tend to get members confused.

Giving enormous amounts of valuable stuffs is an effective strategy to keep members; but it may backfire if the members don’t know what to do with everything you’ve given them.

Consider providing step-by-step, foolproof instructions on how to use the membership products. Unless you know your members’ knowledge or experience level, don’t assume. Ask your members to fill up a survey so you’ll know how to treat the majority of them. If there are many differing opinions or if in doubt, explain everything as if you’re doing it to a 12-year old.

5) You may have to deal with some unethical members (Members using one-time credit cards; those who sign up, download everything, and then cancel immediately; those who share their login info).

What you can do is to blacklist these unethical members so you can avoid having them as your customers in the future.

You may also use a download protection software like DL Guard to prevent members from sharing their download details.

Since we can’t do much about these issues, don’t waste your energy on them; just focus on the more important aspects of your business.

6) Credit card has been declined or has expired.

Use a membership management solution that allows a reminder email to be automatically sent to any member whose card has expired or has been declined.

The way the software works is it will automatically ask members to update their credit card details if it fails to rebill them. Members will regain access once they have given valid credit card information.

If this is not feasible for you, you (or someone you hired) can always contact them to update their information to restore their account access.

Operating and maintaining a membership site can be challenging, but the benefits far outweigh any disadvantages. In this article, you discovered how to handle the most common dilemmas encountered by membership site owners. Are you now ready to cash in on this billion-dollar industry?

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